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Greatest commercial of all-time? We think so.

This Napa Auto Parts ad just aired tonight during Monday Night Football (we feel it's Super Bowl-worthy, but so be it). We love seeing our gear wind up in strange places. Big-up to Jeff and Keith for letting us know about this Griz Spotting!      - Read More

Fox Grinds with Panda

Great segment on Fox's Good Day New York this morning. A guy wore his Panda Coat to the office (called Grind), ended up giving a back-scratch to the reporter on TV, and clearly proved he's a better salesman than any of us: (panda action begins at 2:00) Grindists: we like you. Thanks a lot for sending this video our way!  - Read More

Griz Coats make you swim faster

Congrats to the Cal Bears! They won the NCAA Championship for swimming, and we're hearing it was strictly because of all the Griz Coats in the stands. At least that was our interpretation, but it probably also helped that their swimmers are pretty fast. More about swimmers and bear suits here:    - Read More

Bear Suits on MTV's Real World

Looking a little bit like Griz Coats (check the twit pic link below). Glad they decided to run around SF in them and cause #bearsex to become a trending topic, something we wholeheartedly support:  - Read More

Our Black Bear Coat is here

The Black Bear Coat has arrived, and it's black and white and red all over: Black fur. White claws. Red eyes.  Many, many, many more newspaper riddles to come...  - Read More

Panda Coat is now available

Thanks to the backers of our Kickstarter campaign this past October, we mastered the art of two-tone faux fur and created some Panda Coats. Starting today, these beauties are officially for sale here at  - Read More

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