Apparently, they talked about Griz Coat this morning on the Today Show. Curious why they would be exploring the intricacies of the bear coat market on daytime TV? Watch the clip here (scroll to 1:25 for the mention, and enjoy watching the required ad before you get there).
And congrats to the project creators behind the Kickstarter campaign to get Kristen Bell in a Veronica Mars revival. You're filthy rich now, so let me point you in the direction of a worthy cause: grizcoat.com.